20 Point Marketing Plan
1. Inspect Property, Make Suggestions, & Develop Marketing Strategy
Inspect your property carefully, gathering the necessary information to determine market value, suggest needed repairs and develop a marketing strategy specifically with your goals and home in mind.
2. Complete Market Analysis
Prepare a Complete Market Analysis, which includes not only closed sales and active listings, but also expired listings to aid in determining the best price.
3. Complete Home Analysis and $1000 “Prepare to Sell” Support
Assess your home, recommend steps to improve the saleability of your home. Piedmont Preferred Realty, Inc. will reimburse clients for these “Prepare to Sell” recommendations up to $1,000 at closing. Recommendations may include: Home Staging, Home Appraisal, Home Inspection, Home Warranty
4. Recommend Professional Service Providers
Offer recommendations for reliable professional service providers for any needed repairs, touch up painting or cosmetic enhancements.
5. Home Show Plan
Offer you a Home Show Plan for cosmetic enhancements to maximize the appeal of your home
6. Professionally Photograph Your Home
Professionally photograph your home from the most flattering views to enhance brochures and internet presence.
7. Visual Tour
Create a Visual Tour of your home, and if appropriate, it will include the community and its amenities. Display the Visual Tour on the Piedmont Preferred Realty web sites, Yahoo.com, Realtor.com, and Homeseekers.com.
8. Full-color Buyer Brochure
Create a Full Color Buyer Brochure for your home for buyers to take with them from their home showing.
9. Marketing Activity Reports
Keep you informed of activities and materials being used to market your home with activity reports, copies of advertisements, flyers and promotional materials.
10. Print Advertising
Advertise your home in targeted local print media if in Vicky’s experience the particular appeal of your home would benefit from this advertising.
11. Internet Advertising
Advertise your home on the Internet through Realtor.com, Yahoo.com, Piedmont Preferred Realty web sites.
12. MLS Advertising
Advertise your home in the multiple listing service with multiple photographs of several views and feature the Visual Tours where supported.
13. Flyer box with multi-photo flyers
Display multi-photo flyers in a flyer box in front of your home.
14. Schedule Showings & Provide Buyer Agent Feedback Reports
Schedule home showings through a professional Appointment Center, which is open 8 am to 8 pm Monday through Friday and 9 am to 6 pm on weekends. Each buyer’s agent will be called or emailed for feedback after your house is shown. Every 2-3 weeks Vicky provides a report of buyer agent feedback on their observations on your property.
15. Be available for you at all times
Be available to discuss any questions you may have. Whenever I am out of town, I will arrange for a seasoned colleague to be available to assist you in my place.
16. Monitor the Market
Carefully monitor the market for homes similar to yours and every 2 weeks, provide an updated analysis of new similar listings and those similar properties which have sold to ensure your home remains competitively positioned.
17. Market to other brokers / Broker open house
Market your home to other brokers using electronic color brochures or postcards highlighting your home and as appropriate hold a broker open house.
18. Bring Buyers through Open Houses and Internet Marketing
Engage neighbors and interested buyers with one or more open houses. Expose a steady pool of buyers to your home and neighborhood through our internet marketing programs.
20. Smooth Closing
Track all details of the transaction to ensure that the closing is as smooth as possible. Attend the closing with you or on your behalf if you prefer not to attend.
